At LORE, we believe brands have a duty to lift up those around them—and we put that belief into action with tangible, heart-driven initiatives. Every quarter, we dedicate 3% of revenue from every single order to organizing in-person booths across four key regions: the UK, USA, Canada, and China. These booths serve as hubs for giving back, distributing essential food supplies (like nutritious meals and non-perishables) and daily necessities (such as hygiene kits, warm clothing, and blankets) to vulnerable groups—including people with disabilities and individuals experiencing homelessness.

This isn’t just about providing temporary relief; it’s about meeting immediate needs with dignity. Our team works closely with local community organizations in each region to identify where support is most urgent, ensuring our donations reach those who need them most. Whether it’s a cold winter day in London or a busy week in Shenzhen, these booths stand as a small but meaningful way LORE shows up for communities beyond our products.

Inclusivity is at the core of our mission—and that’s why we’re proud to launch a program that empowers people with disabilities to shine as part of our brand. We actively encourage individuals with special needs to join us as online models or brand ambassadors, partnering with them to showcase our collections while celebrating their unique stories and perspectives. From providing adaptive shooting environments to offering one-on-one support throughout collaborations, we’re committed to removing barriers and ensuring these partners have the resources to thrive. This isn’t just a “project” for us; it’s a promise to make our brand a space where everyone feels seen and valued.

Looking ahead, we’re thrilled to share exciting news: in the next year, LORE will launch a series of in-person pop-up stores in London and Los Angeles. These spaces won’t just be places to shop—they’ll be extensions of our community focus, where visitors can learn about our giving initiatives and connect with our mission. We’ll also be posting job openings related to these pop-ups on our social media channels, so be sure to follow us for updates if you’re interested in joining the LORE team.

At LORE, every purchase, partnership, and pop-up is rooted in one goal: to create positive change. Whether we’re handing out supplies on a street corner, featuring inclusive models online, or opening a new pop-up, we’re grateful to have you—our customers—alongside us. Together, we’re building a brand that doesn’t just sell products, but invests in people.